NBC News Taps Facebook’s Keyword Insights API To Examine Use Of #DearCongress Hashtag

NBC News used Facebook’s recently introduced keyword insights application-programming interface to examine the use of the #DearCongress hashtag it launched Tuesday in the wake of the government shutdown, and it found that women were talking about the event nearly three times more than men were (74 percent to 26 percent).

Other findings by NBC News, based on mentions on Facebook and Twitter, included:

• Government employees, paychecks, and Obamacare were the most-mentioned topics.
• Paycheck was used in two ways — expressing concern over whether government workers were getting paid, and annoyance at the fact that members of Congress were still getting paid.