NBC May Be Poised to Finish Fifth, But WNBC is 'Staying the Course' with Prime Time Lead-In
The February sweeps period, which helps determine ad rates for local stations, ends next week. But reports already show a dubious distinction for NBC. For the first time in its history, Comcast’s newest property will be dead last. Actually to clarify, that’s not third place among the “Big Three” networks, or fourth with Fox. NBC dropped to fifth, behind Univision.
That means the key coveted demographic of 18 to 49 year olds, would rather watch those shows than English-language broadcasts on NBC.
That
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