NBC Combines Marketing, Promo and PR Departments
NBC News said today that it will be combining its communications, marketing and promotion arms into one department, NBC News Marketing and Communications.
Lauren Kapp, who has been with NBC since 2002, most recently as VP NBC News Communications, is being promoted to oversee the new unit.
“We work so closely together, but as the industry changes and the media landscape evolves, we just found ourselves working more closely, and it makes sense to have us more cohesive,” said Kapp in a phone interview with PRNewser today.
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