NBC and Tour de France: Lance Armstrong Never Happened

As PR experts we specialize in reality. Our job is take reality and put it into a context that works best for clients. The very first, and oftentimes the most difficult step, is to convince clients to accept reality. This can be a daunting challenge.

Judging from NBC’s commercials promoting the Tour de France, reality is something they have yet to face. Lance Armstrong happened. You can’t ignore him or the decade of controversy and scandal that resulted from his horrible behavior and the sport’s inability to regulate itself and maintain even a semblance of sportsmanship.