The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full stride last month. It would be easy to say the dominance is all about LeBron James—his fans and haters who seemingly cannot get enough of the best player in the world.
But the NBA's social media staffers deserve a lot more credit than that, routinely finding creative ways to post 15-second clips that generate huge engagement.
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