NBA.com Unveils All-Star Video Channels

NEW YORK NBA.com has unveiled a new online offering centered on the 2009 National Basketball Association All-Star Game.

The venue features four different video channels, one of which will stream video shot by several of the league’s players as they attend this weekend’s All-Star festivities, which will unfold on Feb. 12-16 in Phoenix.

In addition to the clips shot by NBA stars via handheld cameras, visitors to NBA.com/allstarscene can view custom footage from the event shot by the league, including a channel showcasing the expected celebrities and various VIPs.

In addition, one of the channels will house video clips shot by fans attending the various All-Star activities.

Besides NBA.com, the league plans to distribute its original All-Star video footage across its partner social networking sites, including Facebook and YouTube, as well as on various mobile devices, said officials.