Sacramento Sportswriter Cries Foul Over Kings Coverage
The term “exclusive” is constantly misused in the media. For example, here in Hollywood, is it really accurate to deem a brief, canned one-on-one chat with the star of Thor as “exclusive” when it was one of nearly a hundred such conversations granted by Chris Hemsworth from the same hotel suite, on the same day?
Sacramento sportswriter Joe Davidson makes a similar point in reviewing the meadow of local media coverage generated by the possible move to Anaheim of NBA franchise the Sacramento Kings:
TV folks forgot–or simply ignored–what “exclusive” means: to have the only access to an interview subject.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in