NBA Playoffs: Warriors Surging on Facebook, Twitter

With the National Basketball Association playoffs entering the conference finals stage Tuesday night, Engagor analyzed the eight teams that battled in the conference semifinals to see who scored on Facebook and Twitter.

With the National Basketball Association playoffs entering the conference finals stage Tuesday night, social-media-monitoring and analytics platform Engagor analyzed the eight teams that battled in the conference semifinals to see who scored on Facebook and Twitter.

Engagor found that:

  • There were 2.1 million total mentions of the eight participating NBA teams, players, hashtags and keywords on Facebook and Twitter from May 3 through 17.
  • The Golden State Warriors posted the highest fan-growth percentage on both Facebook (123,686 new likes) and Twitter (27,809 new followers).
  • On Facebook, the Cleveland Cavaliers boasted the most fan engagement, while the Chicago Bulls were the most socially active club.
  • The Warriors were tops in both engagement and activity on Twitter.

The players who drew the most mentions from May 3 through 17 were:

  1. Stephen Curry (17,261)
  2. Derrick Rose (13,935)
  3. Blake Griffin (11,265)
  4. LeBron James (8,925)

The most-used hashtags were:

  1. #nbaplayoffs (115,906)
  2. #allincle (62,902)
  3. #kiamvp (51,205)
  4. #cavsbulls (44,274)
  5. #dcrising (38,675)

And the teams with the most fan engagement during the period (total posts):

  1. Warriors (457.5)
  2. Bulls (422.8)
  3. Cavaliers (403.5)
  4. Los Angeles Clippers (375.5)
  5. Houston Rockets (345.9)

Readers: Have you posted on Facebook or Twitter about the NBA playoffs?