NBA Launches Online 'TV Companion'
More and more sports junkies are watching games on TV while simultaneously tethered to the Web—checking statistics, monitoring fantasy teams or talking trash with friends. Now the National Basketball Association is looking to embrace the multiscreen fan experience.
The league has launched NBA TV Companion on NBA.com—a new digital content offering designed for fans looking to enhance their TV-viewing experience. The product offers a wealth of content customized to complement every single league game, including real-time statistics and charts, video highlights, ongoing analysis and even pre-game media notes.
Plus,
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