NBA Expands Digital All-Star Coverage
The National Basketball Association is ramping up digital coverage of its upcoming All-Star weekend in Dallas, including plans to stream 12 hours of live original footage on the Web from the event.
Starting on Friday, NBA.com will feature video coverage of six NBA All-Stars as they conduct sessions with the media. In addition, fans will be given the opportunity to ask players questions via Twitter, which will be used during interviews with TNT and NBA TV reporter Craig Sager on Friday.
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