Hats off to the social media team at National Geographic. The @natgeo Instagram account has more than 17 million followers and more than one billion likes. Those numbers make National Geographic the most followed non-celebrity Instagram account and the only media brand among Instagram’s top 20 accounts.
Obviously National Geographic has a huge advantage over other media companies. It can post stunning, up-close shots of lions, while other brands are stuck showing off their latest print cover. It’s definitely hard to compare, but at least the National Geographic team knows that.
“One of the keys to our success on Instagram has been the incredible collaboration between our photo team and some of the best photojournalists in the world,” said Rajiv Mody, VP of social media, in a statement. “By handing over the keys to photographers who are out in the field, we’ve been able to give our Instagram followers immediate and intimate access to the tremendous work National Geographic is doing every day.”