National Geographic Digital Media Takes ScienceBlogs Stake

ScienceBlogsLogo.jpgNational Geographic Digital Media will take a minority stake in ScienceBlogs, and NatGeo’s digital arm will take over ad sales for the network of science-related blogs, under the leadership of NGDM vice president of digital media sales Jim Hoos, paidContent reported.

ScienceBlogs encompasses some 140 blogs on specialized science topics, and it claimed 2.4 million unique visitors for November, with chairman Adam Bly telling paidContent it is profitable.