NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest

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National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort.

The publisher used the digital platform to seed a seven-second clip from "Why Sherpas Climb," a four-minute film on NatGeo's website that illuminates the plight of the sherpa industry in Namche Bazaar, Nepal. The Washington, D.C.-based magazine brand cleverly used Instagram's two-month-old Hyperlapse feature. Check it out below.

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