Mobile App Install Ads Score Big via Facebook Audience Network (Report)

Nanigans, a Facebook Marketing Partner, said in a new study that its 30 highest-spending mobile app install advertisers spent 16 percent of their overall budgets on delivering ads to mobile apps and websites via Facebook Audience Network, resulting in a 26 percent rise in total app installs, with costs per install similar to those of native Facebook campaigns.

Facebook Audience Network-enabled ads also delivered comparable or better return on ad spend compared with Facebook native ads delivered exclusively to News Feed, and Nanigans said in its report:

This boost in user acquisition outside of Facebook is particularly valuable for advertisers focused on rapidly scaling growth.