Study: Click-Through Rates 2.25 Times Higher On Facebook Ads With Open Graph Actions
Brands that incorporate open graph actions into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit Nanigans.
Brands that incorporate open graph actions into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit Nanigans.
Saying that its Ad Engine allows advertisers to track their ad spending on the social network and the resulting purchases and revenue, Nanigans added that action targeting can increase purchase rates by up to 150 percent, according to its latest figures.
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