Facebook Ad Platform Nanigans Taps Harvard For Statistical Advisor

Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.

Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.

Nanigans said Airoldi will put his expertise in statistical and machine learning methodology with application to social media analytics and marketing to use by focusing on developing statistical models to increase Facebook user response and engagement and further develop its artificial intelligence algorithms.

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