Namco Bandai Uses Pac-Man Franchise to Test Facebook Waters, Looks to More Established IPs
Between the two companies, Namco and Bandai have a rich history of established video games from which to draw ideas for Facebook products. The now-merged developer/publisher that is Namco Bandai this year brought one its oldest brands, Pac-Man, to Facebook in two separate games. Though unique, both serve as a way to test the social game audience and Pac-Man’s own fanbase.
The first game, Pac-Man, is a faithful rendition of the original arcade game. Users move the titular yellow character around a maze, consuming dots and bonus items while trying to avoid ghosts or to eat the ghosts after consuming a special flashing dot.
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