MySpace’s Hirschhorn Prepares for Departure

The revolving door at MySpace keeps spinning.

Jason Hirschhorn, MySpace’s co-president since February, is leaving the company to return to New York. His co-president Mike Jones is expected to lead the beleaguered social networking site for the foreseeable future.

Hirschhorn joined MySpace in April 2009 following the company’s ouster of CEO and co-founder Chris DeWolfe. At that time, Hirschhorn was brought on to assist newly named chief exec Owen Van Natta in shifting the floundering site’s focus toward becoming an entertainment-centric social hub.

But by February of this year, Hirschhorn was thrust into the role of co-president following Van Natta’s own ouster. That tenure lasted just five months, during which MySpace seemed to stabilize its audience but failed to reverse perceptions that the company had lost its cachett in the ad community.

Previously, Hirschhorn was president of Sling Media’s Entertainment Group, the company that produces the Slingbox, a device that lets users stream local TV channels when they are away from home. Under his leadership, the company introduced the Web video hub

Earlier this decade, Hirschhorn served as chief digital officer at MTV Networks. During his tenure, MTVN launched a string of now-defunct stand-alone video brands, such as MTV Overdrive and TurboNick.

News Corp. officials said there are no plans to replace Hirschhorn.