MySpace Signs International TV Deal

The_Biggest_Loser.jpg

Positioning the social network as a breeding ground for television series, MySpace has signed a deal with a British-based production firm, ShineReveille International, to distribute its video content overseas, according to The New York Times.

The report said that MySpace, which counts 110 million members and is owned by the News Corporation, has increasingly sought to be seen as a destination for original content and in a news release on Thursday, the company called itself “Hollywood’s digital playground.” The international deal will allow the broadcast of hit shows such as “The Biggest Loser” and “Are You Smarter Than a Fifth Grader?”

Given how pervasive mobile TV is in other parts of the world compared to America, this opens the door to creating mobisode versions of the shows, or broadcasting the online shows in their entirety or as three-minute clips on cell phones.

In effect, MySpace hopes to provide an alternative pilot process, according to the article. “Rather than spend millions of dollars on a test TV episode that might never receive a series order, the company hopes to use its social network as a test bed.”