Last week we received confirmation of the rumors surrounding the MySpace layoffs, with the social networking company trimming its staff by 30% and releasing statements regarding its plans to restructure and focus on innovative products for its future. Today MySpace offers up more details surrounding its intent to restructure, stating that its international operations will be cut back in some regards as well.
MySpace will be refocusing its international operations around a smaller number of territories, with plans to “retain a robust global consumer presence,” according to the statement sent out by MySpace. While this plan is still subject to consultation with the international employees in various countries, MySpace is really looking to make a uniform move here across all the countries in which MySpace has a presence.
Should everything go according to plan, MySpace will cut down its international staff from 450 employees to 150, closing at least 4 offices outside the U.S. London, Berlin and Sydney would become the promary hubs for the reorganized and tightened regions, through which the bulk of MySpace’s international activity would run. That leaves several other offices, from Canada to Argentina, Italy and India, in dire straights as they will be under review for restructuring.
This is another major move for MySpace, as the social network has spent the past two years aggressively building up its international presence, seeking growth outside of the U.S. in order to maintain a high level of dominance in the social networking realm. One of MySpace’s core strategies in its global push was to set up sites as well as physical offices for a country-specific version of MySpace, tying in with local culture and events.
Having to step back from its international push is indicative of the state of affairs over at MySpace, especially as other social networks such as Facebook are increasing their presence around the globe. As MySpace is still looking to grow in terms of its reach and user base, the whittled down staff will be left with an increase of work and a lot of pressure to revolutionize much of what MySpace has become. See here for more thoughts on MySpace’s future.