MySpace Deploys Intrusive 'Social' Ad Unit
Where would you heavily promote The Social Network, the upcoming movie from Sony Pictures that paints a not-so-flattering look at Facebook founder Mark Zuckerberg? Why, MySpace, of course.
MySpace, which propelled social networking into the mainstream when Facebook was still in its infancy, is using The Social Network to roll out a new, highly intrusive ad unit on its home page today. The new unit, a dynamic HD splash, “combines the reach of a takeover, the real estate of a home page skin and the content of a microsite,” said Nada Stirratt, MySpace’s chief revenue officer.
Indeed,
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