Former Miss Arizona Hosts West LA 2Day

The media formula at Internet search engine firm is pretty simple: attractive female host + privileged LA enclave. There are already shows covering Santa Monica, Beverly Hills, Silver Lake and Burbank. Now, the hyper-local goodies company has added one for a larger, aggregate area.

West LA 2Day is hosted by Brittany Bell (pictured), a 2010 Miss Arizona and 2011 Miss Studio City. Here’s how company CEO Justin Beckett describes the firm’s newest weekday run-through:

“We combined the best elements of TV shows like Eye On LA, Access Hollywood and Talk Soup, with “Groupon-esque” type daily deals to create a three and a half minute, daily program that will provide those interested in the west Los Angeles area with an entertaining snap shot of relevant information, events and deals.”

Well, we didn’t see any traces of Talk Soup in Monday’s Episode #1, and we’re not sure why Hollywood’s Cirque du Soleil show Iris was a launch day topic. But then again, we don’t know that  much about the “Groupon-esque” game being aggressively perfected by this division of AffinityTV247.