Musicians Have '1 Shot' To Play SXSW

It’s almost South By Southwest conference time, and Nikon and Warner Music Group have partnered up to help underground music acts gain some exposure with a major label.

This Nikon “Your 1 Shot” contest has musicians submitting their music videos to compete for the live performance in front of Warner execs at SXSW. Here is Tatiana Kochkareva tearing it up with “Winter” on the harmonium (introduced by a host with a bitchin’ Boston accent).

Viewers voted on the best video and the winner is set to be announced Tuesday.