Music startup breaks all the rules in Facebook advertising — and gets 397 conversions for $19.43
My friend Jaron Ray Hinds shared this with us today — a social music startup that is getting conversions for 5 cents each.
No jedi tricks, mass-scaled ad multiplication, or crazy targeting.
Just optimized CPM bidding against 6 images he’s testing.
But which “well-established” rules did he break?
- Running strictly (RHS) right-hand side ads: we know the newsfeed is seen as more organic and has higher CTR. But sometimes the RHS performs better for website conversions.
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