Mulu launches consumer shopping app The Latest on iOS

San Francisco-based start-up Mulu has announced the launch of its new iOS app The Latest, which combines trends seen in popular magazines and blogs into one place. The app is described as the “Buzzfeed for shopping,” as users can follow their favorite categories, like gadgets, baby or style, creating a stream of shopping-supported posts from around the internet.

Mulu crawls the web like a search engine, and offers lists, editorial snippets and best pricing to users on their feed.