Multimedia... but why?
I was browsing through last month’s issue of Complex magazine when I stopped at a timeline of the history of Calvin Klein.
“They should have made that into a multimedia presentation,” I thought. I then paused and asked myself why. Why would this already nicely designed infographic need the interactive treatment?
The short answer: to attract more viewers and stand out in a sea of online graphics.
There are so many sources of news in the crowded online market that making print articles available online is enough to attract a substantial readership, but not enough to stand out from the crowd.
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