Recently the MoMA design store presented their new store-within-store MUJI boutique. MUJI is a Japanese brand who’s name is derived from a phrase that translates roughly into “A Brand with No Brand”. Hmm. It’s all very Target to me.
Rob Walker wrote an insightful Consumed column on the products for the NYT Sunday Magazine, but alas it has already been relegated to their paid archive. (It was published January 9th! This makes me indignant. Information wants to be free, damnit.)
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