Muck Rack Adds Twitterable Press Release Service


Muck Rack, the site that tracks journalists on Twitter, launched a short-form press release service today. For a buck per character, releases get posted on and Tweeted as soon as they’re submitted.

For example, here’s one from HootSuite this morning, announcing who their clients are:

HootSuite’s media clients now include @peoplemag , @tmzaol & @theeconomist – private betas here

It makes sense, and is recommended to point to a site, or a full press release with a trackable, shortened link from or According to Gregory Galant at Sawhorse Media–Muck Rack’s parent company–the releases are indexed by Google, but not yet by Google News.

Related: Filter the MSM’s Tweets By Beat with Muck Rack