mtvU and Cisco Partner on Mobile
In an unusual sponsorship deal, MTV’s 24-hour college network mtvU and Cisco have set out to engage young consumers through their computers and mobile devices, according to a new MediaPost report. The pair this week began offering students at several universities Web- and mobile-based games developed by fellow students.
“Students at New York University, for example, have their choice of two branded games: RapHappy, which allows hip-hop fans to record, collaborate on, search and listen to raps without software or file uploading; and Casablanca, a text-based party game in which two teams use network-building and intelligence-gathering skills to determine the fate of a virtual city while they mingle in real life.”
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