MTV.com Developing New Men's Site
Is MTV going after the Maxim crowd on the Web?
MTV.com is listing a job for a “New Mens Site” on Mediabistro.com. Officials at the Viacom network have confirmed that the company is developing a new blog aimed at the coveted young male demographic, though the name of the blog and its launch date have yet to be locked in.
According to the job listing, the site will tackle such guy-oriented topics as sports, pop culture, gadgets, entertainment and sex.
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