MTV Partners With YoVille For VMA Promotion

YoVille, the popular Facebook virtual world, has partnered with MTV to help promote this weekend’s Video Music Awards. The campaign involves a number of integration points including custom MTV gear and items, a party at the virtual lounge “Sky Nightclub”, and an MTV VMA Room Contest. The promotion is one of the most integrated campaigns that we’ve seen on a Facebook virtual world and it’s a trend that we’d expect to continue.

I personally found the MTV VMA Room Contest to be one of the most entertaining promotions.