MTV Goes B&W For MLK Day

The network will also air a series of PSAs as part of its Look Different campaign.

Screenshot from MTV

If you’ve turned to MTV today, you might have thought something wonky was happening with your television. MTV is commemorating Dr. Martin Luther King’s birthday today by showing all of its programming in black and white.

It’s all part of the network’s Look Different campaign, which is encouraging us to go from “colorblind to color brave.”

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In addition to the celebrities like Kendrick Lamar, Ava DuVernay (director of Selma) and Jordin Sparks, along with politicians like Rep. John Lewis and Sen. Cory Booker, the PSAs also focus on things like “microaggressions” and how important honesty is when talking about this topic, even when you’re not a minority. The campaign has smartly sought to discuss topics and phrases that have become more relevant in the discussions of race and society today.

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The clips are clearly aimed at millennials, but it would be great if these clips also reached other demographics. Besides MTV, Viacom also has CMT, Comedy Central and TVLand in its arsenal. In these tense times and on this day, they’re words that we could all stand to hear.

MTV will be black and white for 12 hours. It started at 9am ET this morning.

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H/t Adweek