MTA Press Release Hypes Org's Fierce 'Storm-Fighting Posture'

This week we told you that no, the press release isn’t dead. New York’s Metropolitan Transportation Authority sort of proved our point today with a “Superstorm Nemo” release that goes to great lengths to explain how the incredibly awesome MTA is so on top of things this time, you guys (and that they won’t screw up royally like they did in 2010).

Beyond claiming that “The MTA network has assumed a storm-fighting posture in response to the severe weather forecast”, the release also takes time to hype its “fleet of snow and ice-busting equipment.”

Now,

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