MSNBC.com Looks to Make Smaller Businesses 'AdReady'
MSNBC.com is looking to reach beyond its core national advertiser base by offering a new self-service ad platform aimed at small to midsized business.
Through a new partnership with AdReady, a Seattle, Wash.-based advertising technology firm, smaller businesses who lack big budgets and major agency relationships of the Cokes and McDonalds of the world can now launch banner campaigns on the news site for as little as $50, said officials. The self-service tool, available at msnbc.adready.com,
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