MSNBC Digital Network Rolls Out ServeView Ad-Rendering System

The MSNBC Digital Network announced that its ServeView ad-rendering system has been put in place on all of its story pages on msnbc.com, TODAYshow.com, NBC Nightly News with Brian Williams, msnbc tv, NBC Sports, and EveryBlock.

According to MSNBC Digital Network, when story pages load, the ServeView technology ensures that ads are within areas being viewed by consumers before rendering the ads, making them visible while users are interacting with video, text, photos, and other content.

MSNBC Digital Network president and publisher Charlie Tillinghast said:

We aren’t the first online publisher to be asked about ad effectiveness, but we are the first to apply an innovative solution to a problem that’s been nagging the industry from the beginning.

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