MSNBC.com is getting a new name. Despite the complex, corporate jargon, the long and short of it is that MSNBC.com will now be NBCNews.com. Some staff will be “co-located” at NBC’s headquarters in New York in order to create “unified multi-platform teams, and promote the sharing of resources and cross-platform reporting between the network’s broadcast and digital properties.”
NBC News President Steve Capus announced today that NBC News is now the full owner and operator of Msnbc Digital Network. This includes msnbc.com, TODAY.com, NightlyNews.com, BreakingNews.com,Newsvine.com, EveryBlock.com, and the apps and extensions of these respective properties.
All of NBC News’ digital businesses, including Msnbc Digital Network properties, theGrio.com, NBCLatino.com,NBCPolitics.com, EducationNation.com, social media and all of the network’s digital initiatives, will form a new division called NBC News Digital.
NBC News Digital will be overseen by Vivian Schiller, Senior VP & Chief Digital Officer of NBC News. Charlie Tillinghast will continue to oversee the legacy Msnbc Digital Network properties, reporting to Schiller. The current NBC News Digital sales team will now report to Marianne Gambelli, President of NBC Network Ad Sales, and work closely with John Kelly, Executive VP of NBC News Ad Sales.