MSN, YuuZoo Ink Exclusive Deals in Asia-Pac

Mobile content and ad network YuuZoo has forged an exclusive partnership with Microsoft’s MSN that calls for YuuZoo to develop all sorts of “cutting edge” content and host it on a co-branded MSNYuuZoo mobile Web site. MSN will promote the YuuZoo content across its network, and the two will work together on integrating it into key content areas throughout the MSN platform, including ads on the MSN Homepage and Channels, Windows Live Messenger, Live Spaces and Hotmail.

The arrangement is exclusive in China, Indonesia, Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan and the Philippines and non-exclusive in India.

YuuZoo’s subscription service includes downloadable content and services from nearly 400 global and local content providers. It has billing arrangements with more than 160 carriers in some 50 countries.