MSLGroup has hired Adam Mirabella(left), the former global director of social media and digital marketing at Nokia and global director of Nokia Music Services, to serve as SVP of the firm’s digital and social media practice. He’ll be based in New York. (Sidebar: Nokia has problems.)
And MSL Washington D.C. has named Shonali Burke VP of digital. Burke was previously the VP of media and communications for the American Society for the Prevention of Cruelty to Animals (ASPCA). During her time, she worked on the comms response to the Michael Vick dogfighting scandal.
Burke is also the blogger behind Waxing Unlyrical.
The two new hires free the practice director, Steve Marino, to focus on capabilities across the firm network. Marino joined the firm in 2010 from Ogilvy, and worked with BP on its Gulf oil spill response.