MSG Network Rolling Out Companion Site for Knicks Playoff Return
MSGxtra Will Feature Live Video, Photos, Stats, Tweets
MSG Network is using the New York Knicks’ upcoming return to the playoffs after a prolonged absence as a high-profile opportunity to establish the network’s commitment to dual-screen viewing.
During the Knicks’ opening game, which is expected to occur either this Saturday or Sunday (depending on how the remainder of the NBA’s schedule plays out) MSG will introduce MSGxtra, a new web site designed to serve as a companion to the network’s TV viewing experience. MSGxtra is aimed at the growing number of fans who watch live sports with some sort of access to the Internet; it has been specifically optimized for iPads and iPhones, though it also works on laptops or desktops.
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