MRI Starch Expands Coverage
Responding to advertisers and publishers’ calls for more proof of performance data about print, MRI Starch, a service that measures effectiveness of print ads in magazines, said it would more than triple the number of titles it follows in 2009.
Last year, MRI Starch measured ads in 214 specific issues of magazines across 79 titles. In 2009, it plans to measure ads in 646 issues across 113 titles.
The increase moves the firm closer to developing a syndicated ad measurement database, the company said.
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