MRI: Magazine, Newspaper Readership Rising

Print media may have an advertising problem, but there is some good news for publishers: consumers haven’t abandoned their magazines and newspapers, according to GfK MRI’s spring audience survey.
 
The twice-annual report shows that total adult readership of magazines and newspapers rose nearly 1 percent versus spring 2009 and nearly 0.5 percent since MRI’s fall report.
 
At a time when interest in health is on the rise, several women’s health/fitness magazines saw year-over-year, double-digit readership gains.