'MPA' Drops 'Magazine' From Name

With a name change, Magazine Publishers of America is formally recognizing that its consumer magazine members are no longer just ink on paper, and some industry stakeholders are asking: What took so long?

Magazines now distribute content on various platforms, and many now make meaningful revenue outside the printed periodical. “Publishers have been developing Web sites and mobile sites and iPad apps. But yet the MPA still represents magazines,” said Robin Steinberg, svp, director of print investment and activation, MediaVest.

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