Movie industry not advertising anywhere anymore

So, yesterday Nikki Finke told us that movie studios will be pulling back on newspaper advertising. Today, the WSJ reports that they’re also cutting back on, or at least re-considering, their ad buys on network television.

Studio executives stress that TV still is a critical aspect of their sales pitch. Yet with the ever-more-crowded tableau of network and cable options, “no specific, individual show is absolutely essential to your message,” says Jim Gianopulos, co-chairman of News Corp.’s

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