Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media

While a social media star with 3 million subscribers may give more exposure to your brand, engagement driven by long-tail influencers are more likely to turn audiences into actual customers.

Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is, you have to pay them more than $200,000 each for a single brand post.

The traditional perspective of influencer marketing is that celebrities have more influence over audiences than others, and if they encourage people to get behind a product/service, brand affinity rises.

But now there’s a new breed of stars – the average Joes – who in many cases have a good amount of social media influence, and don’t demand big pay checks.

These are the folks who continue to break Hollywood’s long-held monopoly over social media influence.

Average

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in