Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith
Last year, magazine publisher Meredith Corp. produced a report that revealed the rise of what Meredith dubbed “Gamma Women” — influential and well-connected women who share and exchange information.
After identifying Gammas and touting their importance, Meredith is looking for ways to use its network of high-powered female readers as a marketing tool. Meredith, which publishes women’s magazines like More, Ladies Home Journal and Better Homes and Gardens, estimates that its Gamma audience is 55 million American women strong.
So
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