Motorola Invests in Ad Tech Firm Invidi
NEW YORK Motorola’s venture capital division has made an undisclosed strategic investment in Invidi, a start-up technology firm that promises to improve TV ad targeting.
In December, Invidi received a similar cash infusion from several investors, including WPP Group’s GroupM. At that time, GroupM’s chief executive Irwin Gotlieb was named to Invidi’s board of directors.
The eight-year-old Invidi is one of several technology companies looking to conquer the emerging “addressable television” sector.
Theoretically, Invidi’s product allows advertisers to target specific TV ads to viewers based on their age, location, sex and other factors, enhancing the effectiveness of the medium for brands.
“Addressable
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in