Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a smartphone breaks, and today it's continuing the campaign on Twitter.
This week, Motorola and agency VML are cranking out social content that features the emojis. People can submit their saddest stories about shattering their phones by tweeting using the hashtag #ShatteredStories. In exchange, Motorola is putting together custom responses created from "animation war rooms" staffed with two Moto clients, 11 VML employees and nine animators and puppeteers from Passion Pictures in New York, Chicago and the U.K.
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