Motorola CMO to Lead Blue Calypso

Former Motorola Mobility CMO Bill Ogle will join digital agency Blue Calypso as chairman and CEO starting Monday. Ogle will be leading the promotions for the company’s new digital marketing platform Calyp (pronounced “clip”).

Ogle worked with Motorola during the launch of the Droid, Droid X, and Droid Razr. Prior to that, he held CMO positions with Samsung and Pizza Hut.

Calyp will help brands launch campaigns on social media and reward fans with gifts, cash, and points for spreading the word.