Are you sick of flash mobs yet? If you are then that’s just too bad – it doesn’t look like flash mobs are going anywhere anytime soon. In fact, their popularity seems only to be growing. This holiday season’s ‘Christmas Food Court Flash Mob’, a video that was uploaded just over a month ago, has already amassed a whopping 27.7 million views, making it the most popular flash mob of all time. Like I said, doesn’t look like we’ll see an end to the flash mob trend anytime soon.
‘Christmas Food Court Flash Mob’ was uploaded to YouTube on November 17 by Alphabet Photography. The video features the Chorus Niagara singing the Hallelujah Chorus in a shopping mall food court. Over 100 participants burst out in song, surprising shoppers and inspiring viewer after viewer to share the video with their friends, breaking YouTube flash mob records with crazy numbers of views.
Jeremy Scott of ReelSEO, who reported the new record yesterday, makes a great comparison to express just how popular this video has been. Scott writes, “For comparison’s sake, consider the group Improv Everywhere, who are largely considered to be the kings of flash mob videos. Their most-watched video, Frozen Grand Central – in which a large number of participants simply freeze in place for several moments in New York’s Grand Central Station – has only 24,472,619 views. The food court Hallelujah Chorus has been online for six weeks; Frozen Grand Central has been up for nearly three years.”
So what accounts for the huge success of the Hallelujah Chorus food court flash mob? Aside from the fact that the execution of this flash mob was pretty brilliant and the singers are pretty excellent, this flash mob has a leg up over many other popular flash mobs because of the fact that it was a holiday video and people love sharing videos with their loved ones around the holiday season, especially if they are cool videos that have something to do with Christmas, Thanksgiving or other seasonal holidays.
But the truth of the matter is that I think a lot of people are just now discovering flash mobs for the first time. Sure, Improv Everywhere has got millions of views under their belt, but there are still billions of people who have no idea who they are and would have no idea what you were talking about if you used the term “flash mob” in conversation. As more and more people are exposed via holiday flash mobs, branded commercials and more, I’m sure we’ll see flash mobs becoming an even bigger part of our world, online and off.