You may never have heard of Dmexco, a major gathering of leaders in the digital media and marketing worlds held in Cologne, Germany, every September since 2009. But if that's true, you have an opportunity to educate yourself—without a passport.
The organizers of Dmexco for the first time are holding a satellite event in New York on May 21, featuring executives from Mozilla, BuzzFeed, Outbrain, Bloomberg and Yahoo. Titled "Bridging Worlds in Digital Marketing: Artificial Intelligence Meets Data-Based Attention," the mini-conference is the first of a few satellite gatherings (a second will be held in Singapore on May 26) leading up to the main event in Cologne, which is slated this year to take place Sept. 16-17.
The New York networking event will feature:
- Greg Coleman, president of BuzzFeed
- Darren Herman, vp of content services for Mozilla (one of two sponsors of the event)
- Denelle Dixon-Thayer, Mozilla's svp of business affairs
- Tom Forzan, chief revenue officer of Outbrain (the second sponsor)
- Lisa Utzschneider, svp of sales, Americas, for Yahoo
- Paul Caine, global chief revenue and client partnership officer, Bloomberg Media.
Topics to be addressed include increasing automation of the media businesses, the advent of artificial intelligence in the ad business and the expanding role of data.
Though this isn't Dmexco's first satellite session (that one occurred in Zurich, Switzerland, in 2013), it's the first time one's being held on U.S. soil, said Christian Muche, Dmexco co-founder and director of business development, strategy and international, who works closely with partner Frank Schneider, director of marketing, sales and operations.
The main Dmexco conference and trade show in Cologne has attracted some of the giants of the industry in recent years, including Publicis chairman Maurice Levy, IPG chairman Michael Roth and Facebook's vp of global marketing solutions Carolyn Everson.